One of the inescapable trends in residential development, which has seen a lot of press and industry coverage over the last couple of years, has been the rise of the ‘branded residence’. We are delighted to have partnered with Zoe Dare Hall to bring you unique insight into this topic. Zoe is a multi-award-winning writer, recognised for her writing about luxury property, lifestyle and international markets.
In London, in particular, the number of Super Prime Residential developments associated with a hotel brand has increased exponentially over the last decade since the Candy brothers made the first real move in this market with One Hyde Park. The increase in schemes and the leading players in the market is already well documented; this publication aims to dig a little deeper and get under the skin of the ‘branded residence’.
We find out from the teams responsible for the vision and delivery of these projects - and those lucky enough to live in them - what makes them so special. And we look at how bringing the hotel home has become a way of life, which chimes with today's world of immediate gratification.
The London Residential Development team at Strutt & Parker work on some of the most exciting developments in this sphere and would be delighted to answer any questions you may have.
A special thank you to all our clients and their teams who have provided valuable contributions to this piece.
We hope you enjoy reading ‘Branded Residences Past, Present and Future’.