Our experienced team advises developers and investors on a wide range of key development factors in order to maximise receipts from residential-led schemes and portfolios. Working closely with architects and planning experts, our New Homes development consultants provide detailed guidance on mixed-use design, residential product mix, internal layouts, specification, eco-initiatives, parking solutions, amenity provision, placemaking, pricing, branding, and sales and marketing strategies. We also specialise in providing effective solutions for challenging schemes.
SERVICES
NEW HOMES CASE STUDY
The Hexagon Apartments are a collection of 51 luxury residences located in the heart of Covent Garden at the centre of the Seven Dials Conservation Area.
Strutt & Parker have been immersed in the project on a consultancy basis throughout the planning phases for the launch, and have provided in-depth advice to the developer on all aspects of the sales and marketing strategy including pricing, press and advertising, marketing collateral, events and show apartment design.
OUTCOMES
Our strategy on this project has involved closecollaboration with BNP Paribas’ global WealthManagement network, capitalising on the bank’sdatabase of potential purchasers who are specificallyseeking to invest in London property.
Stanhope plc, Mitsui Fudosan and AIMco, wereredeveloping the former BBC studios and officesin the emerging location of White City and werelooking to build a residential, office and retaildevelopment that would maximise the return ontheir investment.
We provided a full scope of market advice for what isnow an iconic and exciting residential development.Sales targets and values were maintained despite thevolatile economic and political landscape.